Guitarman1234+Wikis+2009-2010

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D.) The Rise of Mass Communication

1.) What are some examples of the mass communication that early 20th century Americans could enjoy?

nationwide radio networks, mass-circulation newspapers and magazines.

2.) What types of strategies did newspaper publishers such as Hearst and Scripps use to increase readership and build their businesses? Scripps used banner headlines, a multitude of photographs and cartoons, and an emphasis on local news, crime, scandal, society news, and sports.Large ads easier reading on street railways the size of the was cut, and stories was shortened heavey text illustrated. hearst developed the newspaper entertainment potential and pioneered were the first color comic strips, advice columns, women's pages, fashion pages, and sports pages.

3.) What is “yellow journalism” and how does it compare with some of the media available today?

downplays legitimate news in favor of eye-catching headlines that sell more newspapers

4.) How did modern magazines begin to differ from their 19th century cousins?

5.) What is a “muckraker” and how do newspapers increase their sales by using them? A muckraker seeks to expose corruption of businesses or government to the public

6.) How does modern advertising emerge and what elements or characteristics do advertisers use to make people purchase their products? they used snappy slogans to their products and colorfull packages they have used pshychology to arouse the consumer that the product would be right to the consumers.

7.) What are the long-term effects of changes in mass communication?

television, radio and print media these have been influential media as they have been largely responsible for structuring people's daily lives and routines.